Facebook Wrap up Assignment 1 4 6

Facebook Wrap Up

       Over the last six weeks I have learned a lot about Facebook that I was not aware of.  In theory Facebook is used to keep in touch with our friends and family. Also most people thought that it Facebook was mainly used by college students.   Take a closer look and Facebook is actually acquiring a lot of information about us. What stores, products and foods we like. Facebook has mathematical equations in the program that counts the choices that we make on Facebook.  Facebook has been able to also capitalize on this by selling the collected data and advertising space that is passed by friends liking products, stores and then it is posted on their friends walls. Companies also have Facebook pages for people to get information about products, services and events.

        During the past weeks I have also learned that people do not always apply safety reasoning when using Facebook. There are safety settings that people may use so that only people you select may view your information and page. However people do not always set them.  People have posted that they are on vacation and not coming home. Upon arriving home realize that their home has been broken into and their belongings stolen.   

       Now every time I log into Facebook I will be aware of what I am curiously clicking to view.  Being fully aware that people I may not know could possibly view my information and who my friends are, I will make sure the safety settings are on.  Personally I have a teen in my home and I will be checking their profile also to ensure all the safety settings are on.  

       Facebook is a wonderful tool to keep in touch with people in our families and friends. Just like every other wonderful new technology we also have some responsibility to ensure privacy and safety. The cost is advertising for products and giving new marketing strategy and information in demographics.

Facebook and Formulas

Facebook and Formulas

        Facebook has more than one formula. Facebook as an organization has mathematical formulas that collect user information from each of our pages and the formula decides what advertisements to display. This same formula also decides what people to suggest as our friends.

Different businesses use Facebook as a marketing tool and these companies also have a formula their own to get the attention of the audience they desire.

        Following is the Facebook formula used to determine what is in a streamed into a newsfeed on a Facebook page: affinity is how often the user’s friends are interacting with the published content on the page, weight is how each type of content is weighted differently based on the user’s past interactions, and time is the age of the post (Sietsema, 2010).

       The insights gained from the formulas mentioned previously are; that every click we make on Facebook is now put through this formula and analyzed. The information gathered is being used to post the most appealing advertisements and posts for each user and the friends on the user’s page.  Facebook also uses this formula to collect information for businesses that pay to market their product on Facebook.  Every time a user clicks that they like a business or product it is displayed not only on their page but their friend’s page also. The user’s friend also has the option of clicking they like it and then it is displayed on all their friends Facebook pages.  Marketing of houses, restaurants, healthcare managed care companies and stores is widespread through Facebook.  What we are exposed to on Facebook is based on the clicks we make so before I click the next time I will be thinking about what I am clicking.

References

Browne, R. B. (2005). Profiles of popular culture. (pp. 115-117). Wisconsin: The University

               of Wisconsin Press.

Sietsema, C. (2010, 05 12). The formula behind the facebook news feed. Retrieved from  

       http://teachtofishdigital.com/facebook-news-feed-optimization/

Rn B Analysis Music Analysis 1 3 2

      R&B Music Analysis

Audience

       The intended audience for this particular article is for the person with a love of music history. The author explained where B.B. King started from and where his choices took him in life and in the music industry.  B.B. King started as a sharecropper and tractor driver in the deep south before 1948 (Adelt, 2011).  B.B. King was exposed to country, gospel, and rhythm and blues music. B.B. had moved to Memphis, TN in 1948 and became a DJ on one of the first radio stations aimed at the African- American market. B.B. started playing and singing in the clubs on Beale Street and received the nick name “Beale Street Blues Boy” (Adelt, 2011).  Later that nick name was shortened to B.B. King (Adelt, 2011).

Summary of Article

       B.B. King music has crossed racial barriers in America and overseas. Music should not have a race or economic level. B.B. King had started to rise in popularity in the 1950 decade most of his fans were African American “I used to play at the Fillmore when it was owned by another person. At that time it was about 90 percent black.” (Adelt, 2011).  In 1968 B.B. was scheduled to play at the Fillmore, when he arrived he thought he was in the wrong place there were 98% white kids in the audience waiting to hear him play (Adelt, 2011). B.B. later had emphasized gratitude for the new audience for his music. B.B. King had started lose momentum in his career after the civil rights movement his African American crowd was listening to James Brown and other musicians with a more upbeat message than the blues message.  Although most people would put a race a different kinds of music, B.B. had a unique view of the division. B.B. was from Mississippi where the mainly white country folks sang “Here is how B.B. King describes

the plethora of musical styles around which he grew up in the area in the Mississippi Delta where I was born, there was a lot of white people around that sang country music, so the blacks would sing gospel and blues. Not all of them sang blues, but I mean the majority would sing gospel. Some sang blues, and a few would sing country, and jazz was just starting to kind of come in a little bit. Well, all of the whites sang gospel, some would sing country, and a

few would sing blues. So it was kind of like a balanced type of thing.” (Adelt, 2011).  

Organization

Reading the article was easy to follow for most of the article. Some of the history was hidden inside the paragraphs with opinions from the author. Distinguishing between fact and opinion in some of the paragraphs was difficult. The main idea was presented but not clearly until the end of the article. The main idea of the article is very clearly stated at the end of the article, however throughout the article as a reader you will find a lot written questioning if  B.B. was ”whitened” or changed his music to play for the white people (Adelt, 2011).  The text was easy to read the author did not use complex words.

Key Idea

        The key points that stuck with me after reading the article was that: B.B. King loved the music he played, B.B. did not put a color on his music that was a stereotype from other people.  B.B. King is a historical icon he played with rock stars and on television shows. The R&B musician broke through more than American racial barriers he played for several other people in other countries who also love B.B. Kings music. Although he is known for playing rhythm and blues guitar and singing, B.B. King has had a very interesting journey and appeared on national television shows, was a part of radio history and has won several Grammies. B.B. King loves music and loves to play for anyone willing to listen.

References

Adelt, U. (2011). Black, white, and blue: racial politics. The Journal of Popular Culture, 44(2),  

         195-216. doi: DOI: 10.1111/j.1540-5931.2011.00828.x