Facebook
and Formulas
Facebook has more than one formula.
Facebook as an organization has mathematical formulas that collect user
information from each of our pages and the formula decides what advertisements
to display. This same formula also decides what people to suggest as our
friends.
Different businesses
use Facebook as a marketing tool and these companies also have a formula their
own to get the attention of the audience they desire.
Following is the Facebook formula used
to determine what is in a streamed into a newsfeed on a Facebook page: affinity
is how often the user’s friends are interacting with the published content on
the page, weight is how each type of content is weighted differently based on
the user’s past interactions, and time is the age of the post (Sietsema, 2010).
The insights gained from the formulas
mentioned previously are; that every click we make on Facebook is now put
through this formula and analyzed. The information gathered is being used to post
the most appealing advertisements and posts for each user and the friends on
the user’s page. Facebook also uses this
formula to collect information for businesses that pay to market their product
on Facebook. Every time a user clicks
that they like a business or product it is displayed not only on their page but
their friend’s page also. The user’s friend also has the option of clicking
they like it and then it is displayed on all their friends Facebook pages. Marketing of houses, restaurants, healthcare
managed care companies and stores is widespread through Facebook. What we are exposed to on Facebook is based on
the clicks we make so before I click the next time I will be thinking about
what I am clicking.
References
Browne, R. B. (2005). Profiles of popular
culture. (pp. 115-117). Wisconsin: The University
of Wisconsin Press.
Sietsema,
C. (2010, 05 12). The formula behind the facebook news feed. Retrieved
from
http://teachtofishdigital.com/facebook-news-feed-optimization/
No comments:
Post a Comment